The prospect of writing multiple product descriptions for your e-commerce website can seem a daunting task. Can you get away with a few bullet points or is it worth allocating time to showcase each item in your range? Product Descriptions that Convince Customers to Make a Purchase When a customer enters a physical store, all […]
This article explores why website copy is essential if you want your business to be found online. I also share two interior design websites that I have worked on this year. Interior designers create beautiful spaces that present aspirational lifestyles to homeowners, visitors and employees. They know how to deliver a vision, with impact. They […]
Do potential customers understand your business offer? The first port of call for many prospects is your company website and they are looking for solutions. Your website content plays a vital role in giving prospects insight and answers. This is important, because it enables them to make informed choices. In this article, I will explain […]
The Importance of Product Descriptions for Online Retailers
/in Website Content /by Catherine DaviesThe prospect of writing multiple product descriptions for your e-commerce website can seem a daunting task. Can you get away with a few bullet points or is it worth allocating time to showcase each item in your range? Product Descriptions that Convince Customers to Make a Purchase When a customer enters a physical store, all […]
Words & Images in Harmony: Interior Design Website Copy
/in Website Content /by Catherine DaviesThis article explores why website copy is essential if you want your business to be found online. I also share two interior design websites that I have worked on this year. Interior designers create beautiful spaces that present aspirational lifestyles to homeowners, visitors and employees. They know how to deliver a vision, with impact. They […]
Readability: Writing Accessible Content
/in Website Content /by Catherine DaviesDo potential customers understand your business offer? The first port of call for many prospects is your company website and they are looking for solutions. Your website content plays a vital role in giving prospects insight and answers. This is important, because it enables them to make informed choices. In this article, I will explain […]